14 March 2015
IOC has signed a record Sponsorship Contract with Toyota
The International Olympic Committee has signed a record Sponsorship Contract with Toyota, Japanese greatest Motor Corporation. According to its terms Toyota would become the sponsor of four Olympic Games – 2018 Olympic Games in PyeongChang, Korea, 2020 Olympic Games in Tokyo, as well as in 2022 and 2024 Olympic Games. According to the Around the Rings information portal, the value of the Contract is equal to $835 million.
This is a record sponsorship deal value of the International Olympic Committee. In accordance with the Contract the Motor Corporation will be granted the status of the IOC highest level Partner, along will 11 more world largest companies.
“This is a memorable day for the IOC. This Contract is in the mood of the Agenda 2020. Toyota is a worldwide leader in its field. We welcome Toyota Motor Corporation and are glad to accept it into our family.