The project “Living Energy” won the contest “Olympic change”

In November, the Russian Olympic Committee and the Worldwide Olympic Partner  Visa launched the all-Russian competition “Olympic changes”. The project was aimed at picking the best ideas on integrating sport into people’s everyday activities. Over one and a half months, everyone could present their ideas at the site and compete for the grand prize.

In total 446 works have been received from different cities of Russia, 122 of those works passed the qualifying round and were submitted to the jury. The final vote took place on December 20. The jury was headed by the President of the Russian Olympic Committee Aleksander Zhukov. Besides at the judges’ table there were famous Olympic champions Alexey Nemov , Maria Kiseleva , Elena Dementieva , Elena Zamolodchikova, Svetlana Zhurova, Ilya Averbuch , Vladimir Vasin along with Visa representatives – Andrew Torre, Visa Russia Director-General, Tatiana Sanders, Head of Olympic sponsorship projects department and Dmitriy Vishnyakov, Head of department of cooperation with public authorities.

The honorary members of the jury determined the winner by vote.  Ekaterina Kulikova from Samara who suggested to install exercise equipment in one of the schools of Samara became the winner. Exercise machines will generate electricity for the light installation situated in front of the school. Each student will be able to make a personal sports contribution to the transformation of the school. The illumination will make children, their parents and the school teachers happy and it will remind all the inhabitants of Samara of the Olympic spirit and of the Olympic values.

“It was extremely difficult to make this decision. We had to cut a lot of interesting projects during the voting process. Among the main contenders for victory were “Stepophone”, an automatic telephone that works when stepping motions are performed, and “Natural charge”, a simulator, used to recharge portable  devices. We favored the idea of Ekaterina Kulikova because she has presented a project on a very important subject –  Education of the younger generation. Her project not only brings sports into everyday life, but also may be used to decoreate the city”, – said Alexander Zhukov, the President of the ROC.

Ekaterina will have the opportunity to visit the XXII Olympic Winter Games in Sochi in 2014 . Her project will be implemented by the organizers of the contest in January next year in one of the schools of Samara.

” We’ve done an incredible job organizing and conducting the contest , and now we are proud to present to you a worthy winner! Within a few weeks we will implement this “Olympic change” , and I sincerely hope that it will be perceived by citizens with the same enthusiasm as the first one”, – says Andrew Torre, Visa Russia Director-General.

It is to be recalled that a month and a half ago at the opening of the contest the first “Olympic change” was presented –  a unique vending machine was set up in Moscow’s subway station that  gives you a free trip on the metro if you do 30 squats. During this time  more than 11 thousand people have used this machine. All together they made about 350 thousand squats. A video about this project scored more than 3 million views on the Internet.

The All-Russian Union of Non-Governmental Associations «Russian Olympic Committee» (ROC) is the all-Russian union of fitness and sports associations and Russian legal entities. The ROC is an independent , voluntary , non-governmental, self-governed, non-profit association of physical culture and sports orientation , recognized by the International Olympic Committee (IOC). The ROC is a part of the Olympic movement. The ROC builds its work in accordance with the IOC Olympic Charter  and obeys the decisions of the International Olympic Committee. It represents the Russian Federation at the Olympic Games and at all regional, continental and world sports competitions held by or under the aegis of the IOC .

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Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks—VisaNet that is capable of handling more than 30,000 transactions a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue payment cards, does not extend credit or set rates and fees for consumers. Visa’s innovations, however, enable financial institutions  to offer their customers  a wide range of financial instruments including debit, prepaid and credit card products .

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